W.C. Creatives is an Indigenous-led collective redefining modern art and jewelry through a blend of traditional craftsmanship and contemporary innovation. Founded by Cree artist Jaylene Cardinal and multidisciplinary creator Dakota Ward, the collective celebrates Indigenous heritage while pushing artistic boundaries.

Jaylene’s vibrant murals, fashion designs, and mixed media works honor Cree traditions, transforming public spaces and fostering community connections. Dakota contributes with his unique abstract art, hip-hop songwriting, and film projects through Fireheart Films, bringing a deeply personal touch to every creation.

Together, they embody resilience, creativity, and cultural pride, crafting meaningful works that inspire and connect, while honoring the strength of their shared traditions.